Great lot, uncertain first brew
A generic recipe does not account for the exact coffee, its processing or what the customer wants to highlight in the cup.
Pourly for roasters and coffee retailers
Are you a roaster, coffee e-shop, café selling retail bags, or a specialist coffee retailer? Then you are in the right place.
Your coffee does not end at the bag. It continues in Pourly.
Add a QR profile to a specific coffee and give the customer a practical starting point for brewing. They scan the bag, review the profile and, after one explicit confirmation, continue into the actual Pourly brew guide.
no customer registrationmanual start without integrationprofile can be updated over time
Demo · Ethiopia ChelbesaReal app
ROAST LAB · DEMOEthiopia
Ethiopia
Chelbesa
light roast · washed
jasmine · bergamot · peach
→The customer scans the profile and confirms the recommendation themselves.
The QR is not just a link. It carries the context of the specific coffee into the tool the customer actually uses while brewing.Open the real demo profile →
Recipes without connecting to Pourly
Prefer not to send customers to an app? By arrangement, we can prepare recommended settings and recipes for your coffees to use on your website, in your online store or on an enclosed card. No QR profile or need to use Pourly. Scope, output format and terms are agreed individually.
What happens after purchase
Great coffee deserves continuity after the bag is opened.
The label tells the origin, processing and tasting notes. At brew time, the customer is often left with one question: where do I start?
A label has limited space
Only a short recommendation fits on a bag. A QR profile adds a practical next step without crowding the packaging.
The product page loses context after purchase
Pourly connects the physical bag, the e-shop and the actual brew with one live profile for that coffee.
The first brew shapes the impression
The goal is not to promise a perfect cup, but to give the customer a sensible starting point instead of random trial and error.
What you get
A QR code as a practical service attached to the coffee.
Not another generic link. A specific profile that continues the work you started with sourcing, roasting and describing the coffee.
01
Extra value with every bag
The QR leads to an actionable recommendation instead of a generic homepage.
02
A better starting point
The customer gets settings tied to the specific lot, its notes and processing.
03
Your brand stays present during brewing
After confirmation, the coffee is saved to My coffees with the partner recommendation. Customers return to it from their library and track remaining stock.
04
No change to your sales flow
Add the QR to a label, insert card, product page or tasting set.
05
From a few coffees to a catalogue
Start manually with a few profiles. Automate only when the catalogue creates a real need.
06
The profile can be updated
Profile content can change while keeping the same public identifier and link.
How the partnership works
Four steps from coffee data to brewing.
A pilot does not require a developer or an integration project. Start with the facts you already have on the label or in your catalogue.
01
Send the coffee details
For a pilot, coffee name, roaster and one to three tasting notes are enough.
02
Pourly prepares a live profile
The profile gets its own public link and a QR suitable for print.
03
Add the QR to the coffee
On the label, product card, tasting set or e-shop.
04
The customer confirms the recommendation
Customers confirm the preview, add the coffee to My coffees and continue to guided brewing.
Interactive walkthrough
From bag to recommendation. No silent overwrites.
This demo uses the public Ethiopia Chelbesa profile. Roast Lab is clearly shown here as a demo brand only.
DEMO PRODUCTROAST LAB
Ethiopia Chelbesa
Light roast · Washed · V60
jasmine · bergamot · peach
The same profile can live on the bag, an insert card and the e-shop product page.
Real QR for the CHELBESA profile
The QR does not contain the full recipe. It points to a live public profile whose content can later be updated while keeping the same identifier.
Open profile in a new tab →Preview before applying
Ethiopia Chelbesa
Roast Lab · demo brand
washedlight roastV60
The customer first sees which coffee and data the profile contains. Scanning alone never applies settings.
Apply recommendationAfter confirmation
Pourly uses the profile as input
The coffee and partner recommendation stay in My coffees. A timer guides brewing, then the thermal assistant estimates cooling toward the chosen drinking temperature.
DeviceV60
Tasting notesjasmine · bergamot · peach
Processingwashed
Next steprecipe, ratio, temperature and grind from Pourly
What we need from a partner
Start with three fields. Everything else is optional.
Minimum for an automatic proposal
coffee name · roaster · 1–3 tasting notes
coffee nameroaster1–3 notes
Optional refinement
external product ID · processing · roast level · filter use · device · flavour goal · method · ratio · temperature · product link
Where to place the QR
One profile for physical and digital sales.
You do not need to change your sales process. Put the profile where the customer already encounters the specific coffee.
Bag label
Put the QR directly on the specific coffee, ready for the moment the customer opens the bag and starts thinking about brewing.
Order insert card
Add the profile to the shipment without changing the label. Useful for new releases, limited lots and tasting orders.
E-shop product page
Place an action beside the coffee description that opens its profile and turns product data into practical Pourly settings.
Tasting box
Give each coffee in the set its own profile so customers do not have to search for guidance for every sample separately.
Menu or shelf talker
A QR next to a retail or café coffee pack connects the physical presentation with concrete guidance for brewing it at home.
“Brew in Pourly” button
The QR does not even need to be visible online. The same live profile can open from a simple “Brew in Pourly” button on the product page.
Three levels of cooperation
Pilot first. Automation later.
The main path today is a manual pilot. Larger catalogues can later move to regular catalogue management or a pilot integration.
Today · recommended
Manual pilot
For a few current coffees. I prepare profiles from your data, we review them together and you receive the QR outputs.
Next step
Partner portal
Manage coffees in your own account, choose Pourly recommendations or custom settings and download QR codes. The dashboard shows profile opens, accepted recommendations and completed brews.
API by agreement
Pilot integration
For a larger e-shop or marketplace, we can design an integration around your catalogue. A public self-service write API is not a finished product yet.
Preparing with pilot partners · integration scope depends on the catalogue
Control on both sides
The partner supplies facts. The customer confirms application.
Partner
supplies factual coffee data
can add preferred settings
can update the profile later
reviews the profile before publishing during the pilot
Customer
sees a preview before applying
nothing is overwritten without confirmation
can return to saved coffee and recommendations in My coffees
does not need an account to open the profile
A partner profile does not bypass supporter or experimental-method availability; the same rules as the rest of Pourly still apply.
Pilot partnership
Start with a few coffees, not an integration project.
For the first validation, choose a few coffees and send the data you already use on labels or product pages. I will prepare the profiles and QR outputs, then we will review whether the recommendations fit how you want to present the coffees. Automation only makes sense once the pilot works for you and your customers.
Discuss a pilot
Terms depend on pilot scope · directly with the author of Pourly
FAQ
Common questions before a pilot.
Do we need a developer?
Not for a manual pilot. Send data for a few coffees and the profiles can be prepared manually.
Does the customer need an account?
No, not to open and use a public profile.
What if we recommend our own recipe?
The profile can contain a method or manual settings if that option is available in Pourly.
Can the profile change after the QR is printed?
Yes. Profile content can be updated while keeping the same public identifier and link.
Is this only for V60?
No. Pourly supports multiple devices; its broadest range is currently on V60.
How does the recommendation work?
Pourly rules work with tasting notes and other coffee facts. It is not generative AI freely inventing a recipe.
Can you connect our e-shop?
For larger catalogues we can design a pilot integration. Scope depends on your product data and catalogue workflow.
Do we get scan statistics?
Yes. The partner portal displays recorded QR profile opens, accepted recommendations and completed brews for the last 30 days. These are events recorded by the app, not a count of every physical scan.
Pourly for partners
Give customers the right starting point and guidance through the whole brew.
This is more than a single recipe. Pourly turns the facts about a specific coffee into usable starting settings — device, method, ratio, temperature and grind — then guides the customer through the brew step by step. Tell me how many coffees you would like to test and where you would use the profile.
Directly with Pourly’s author · no sales form · pilot shaped around your catalogue